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Best Practices for Brand Building during COVID-19

Here’s what one company in China did at a time when cosmetics brands were severely hit. “Lin Qingxuan” was forced to close 40% of its stores during the crisis, including all its Wuhan outlets. 

7 Martech Trends Of 2020

Top marketing tech trends you should be observing to keep up with the needs and demands of tomorrow’s customers

7 Shifts In Digital Marketing You Should Keep An Eye On

Digital marketing is an industry that is continuously being disrupted by new tech. From deeper AI involvement in ad serving, to AI-driven influencer marketing; 2020 has a lot of change in store for the tech savvy marketer.

Industry 4.0: 4 Steps to Safeguard Your Business

Industry 4.0 is rapidly spreading across the globe with Asia at the forefront, where even your local mom and pop stores are hopping on board with the help of Alibaba.

With the likes of retail giants such as Toys “R” Us, Radio Shack, and Crabtree & Evelyn filing for bankruptcy in the retail apocalypse, it’s innovating or die for most retailers.

COVID-19 BRAND STRATEGIES MARKETERS CAN LEARN FROM THE PHILIPPINES

As many brands struggle to tackle the COVID-19 pandemic, we took a deep dive into how brands in the Philippines are coming up on top despite facing greater economic challenges than the rest of Southeast Asia. We found these three strategies that Southeast Asian marketers can adopt:

1. Don’t go dark.

2. Speak your customers’ language.

3. Lean into the data.

‘Unwrapping’ Consumer and Video Patterns for the Season

We look into our data to draw insights on consumer patterns for the year-end season and which types of videos are the best to hit the sweet spot in the region.