Digital marketing is an industry that is continuously being disrupted by new tech. From deeper AI involvement in ad serving, to AI-driven influencer marketing; 2020 has a lot of change in store for the tech savvy marketer.Read More
Industry 4.0 is rapidly spreading across the globe with Asia at the forefront, where even your local mom and pop stores are hopping on board with the help of Alibaba.
With the likes of retail giants such as Toys “R” Us, Radio Shack, and Crabtree & Evelyn filing for bankruptcy in the retail apocalypse, it’s innovating or die for most retailers.Read More
As many brands struggle to tackle the COVID-19 pandemic, we took a deep dive into how brands in the Philippines are coming up on top despite facing greater economic challenges than the rest of Southeast Asia. We found these three strategies that Southeast Asian marketers can adopt:
1. Don’t go dark.
2. Speak your customers’ language.
3. Lean into the data.Read More
We look into our data to draw insights on consumer patterns for the year-end season and which types of videos are the best to hit the sweet spot in the region.Read More