2020 Merdeka Personas

How does consumer behavior change over long weekends while recovering from a global pandemic? Take a look at the personas and their behaviours this Merdeka.

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Top Secrets to Selling Digitally during a Pandemic in Indonesia

With COVID-19, if you’re not selling digitally, you’re not acquiring customers. Here’s how your team can adapt to digital selling and adopt digital customer acquisition tools.

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Social Media Trends During COVID-19 and What This Means for Brands in Asia

How has social media changed during COVID-19 and what are the emerging trends post-pandemic that brands in Asia should be paying attention to.

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How private is our Data?

With JS Cardinal

For most urbanites, it is almost impossible NOT to have a digital presence. Our lives revolve around our devices for connectivity and efficiency. When people lose them, they panic, feel distressed and in some cases, get anxiety issues.

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4 Data-driven Strategies For Southeast Asian Marketers As Covid-19 Further Threatens Economic Decline

Marketers can and must navigate the uncertainty caused by the COVID-19 outbreak. ADA shares four strategies for marketers to navigate through this period of economic uncertainty

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