How To Increase Telco Customers With Data Science

The telecommunications (telco) industry remains highly competitive and is not without its set of business challenges. Take Client X for example, who ranks #2 in terms of market share penetration in Malaysia.

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How Artificial Intelligence Is Implemented In Marketing

Modern marketing relies on an in-depth understanding of customer needs and preferences, and then the ability to act on that knowledge quickly and effectively. The ability to make real-time, data-driven decisions has brought AI to the forefront for marketing stakeholders. However, marketing teams must be discerning when deciding how to best integrate AI into their campaigns and operations. The development and use of AI tools are still in the early stages. Therefore, there are a few challenges to be aware of when implementing AI in marketing. 

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Why Your Company Needs a CRM to Grow Better

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? And, by 2025, revenues in the industry are expected to reach more than $80 billion?

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Need More Website Visitors? Get Back to Basics

Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You're worried about lots of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that initial step. 

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CRM vs. CMS: How to Use Both for Your Online Business

While building a website for your online business, you quickly learn that it involves much more than a flashy front page.

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