How private is our Data?

With JS Cardinal

For most urbanites, it is almost impossible NOT to have a digital presence. Our lives revolve around our devices for connectivity and efficiency. When people lose them, they panic, feel distressed and in some cases, get anxiety issues.

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4 Data-driven Strategies For Southeast Asian Marketers As Covid-19 Further Threatens Economic Decline

Marketers can and must navigate the uncertainty caused by the COVID-19 outbreak. ADA shares four strategies for marketers to navigate through this period of economic uncertainty

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How To Increase Telco Customers With Data Science

The telecommunications (telco) industry remains highly competitive and is not without its set of business challenges. Take Client X for example, who ranks #2 in terms of market share penetration in Malaysia.

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How Artificial Intelligence Is Implemented In Marketing

Modern marketing relies on an in-depth understanding of customer needs and preferences, and then the ability to act on that knowledge quickly and effectively. The ability to make real-time, data-driven decisions has brought AI to the forefront for marketing stakeholders. However, marketing teams must be discerning when deciding how to best integrate AI into their campaigns and operations. The development and use of AI tools are still in the early stages. Therefore, there are a few challenges to be aware of when implementing AI in marketing. 

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