Industry 4.0 is rapidly spreading across the globe with Asia at the forefront, where even your local mom and pop stores are hopping on board with the help of Alibaba.
With the likes of retail giants such as Toys “R” Us, Radio Shack, and Crabtree & Evelyn filing for bankruptcy in the retail apocalypse, it’s innovating or die for most retailers.Read More
As many brands struggle to tackle the COVID-19 pandemic, we took a deep dive into how brands in the Philippines are coming up on top despite facing greater economic challenges than the rest of Southeast Asia. We found these three strategies that Southeast Asian marketers can adopt:
1. Don’t go dark.
2. Speak your customers’ language.
3. Lean into the data.Read More
We look into our data to draw insights on consumer patterns for the year-end season and which types of videos are the best to hit the sweet spot in the region.Read More
When it comes to B2B communication in Vietnam, the industry has seen a wholesale transformation in the digital age. The changes encompass the marketing of your products, which can no longer be a static process since the technology we use is evolving constantly.Read More
Your website is one of your most important marketing tools and a well run, active site will help build business success. And, just like with a new car, maintenance – the process of regularly checking your website for issues and errors and keeping it updated and relevant – is imperative to keeping your business running smoothly.Read More